Clinical Perspective
Medical guidance and natural medicine education help shape product philosophy and consumer understanding.
Genesis Phytosolutions
Leadership & Medical Expertise
Guided by clinical insight, formulation science, and disciplined leadership.
Genesis is shaped by experienced professionals across natural medicine, pharmaceutical product research, corporate governance, and global wellness strategy.
Formulation Science
Product development is guided by botanical actives, delivery systems, quality standards, and practical use.
Governance
Corporate oversight supports disciplined decision-making, strategic partnerships, and long-term growth.
Our Leadership
The people behind Genesis Phytosolutions.
Each leader brings a different strength to the Genesis mission: medical credibility, product innovation, governance, and market-building experience.
Chairman
Brian Peterson
With more than 40 years of management and finance experience, Mr. Peterson brings governance, oversight, and disciplined strategic leadership to Genesis.
President & Chief Medical Officer
Dr. Alana Berg, ND
A naturopathic doctor, author, speaker, and educator with more than 20 years of clinical experience guiding practical natural wellness education.
CEO & Founder
Joseph Pereira B.Sc Pharm (Biotech)
A phytochemist, product research specialist, and entrepreneur with more than 15 years of experience guiding nutraceutical innovation and product strategy.
Medical Direction
Natural medicine education is part of the Genesis philosophy.
Dr. Berg's clinical background helps Genesis communicate wellness in a way that is practical, human, and grounded in the body's natural capacity for balance. Her work supports the company's larger mission: not only to offer products, but also to help people understand their health.
- Naturopathic Doctor with more than two decades of clinical experience
- Author of The Courageous Cure
- Educator, speaker, and advocate for accessible wellness knowledge
Built For Trust
Leadership that connects science, education, and global wellness opportunity.
Genesis brings together clinical insight, formulation development, quality thinking, and partnership strategy to build natural health products with long-term credibility.
Connect With Genesis